UXBRIDGE, U.K., November 12th, 2013 – Buying printer supplies just got a lot more fun with Xerox’s new loyalty programme that lets customers redeem points for gift cards, downloadable music, movies, books, homeware, travel, Xerox equipment and more.

Genuine Xerox Rewards – with more than three million items to choose from – is the first of its kind for this industry. Beyond the opportunity to enjoy the programme’s unique rewards package, using genuine Xerox supplies is a smart business decision, as it protects the equipment and ensures years of reliable operation and quality output. The programme also validates the authenticity of the products, letting customers know they are purchasing genuine supplies, not counterfeit items.

The programme rewards customers using authentic Xerox solid ink and toner products for their desktop single and multifunction printers. Customers immediately earn 1,000 points for enrolling in the programme, one point for every pound spent on Xerox supplies and an additional 100 points for each eligible device registered.

Recognising the different supply needs and purchasing requirements of customers, Genuine Xerox Rewards offers the following:

  • Points can be accumulated no matter how supplies are purchased, including from Xerox partners, resellers, retail stores or eCommerce websites.
  • Incentives can be redeemed with even small point balances.
  • Rewards can be directed as gifts to family and friends or as charitable donations.
  • Extra points can be collected when customers participate in other activities on the rewards website.
  • Points do not expire as long as users remain active in the programme.

For more information about Genuine Xerox Rewards and a list of eligible devices, visit http://www.xerox.co.uk/rewards

About Xerox U.K.
Since the invention of Xerography 75 years ago, the people of Xerox have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping organisations of any size be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organisations. Learn more at www.xerox.com.

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Media Contacts:
Robert Corbishley, Xerox Europe
T: +44 (0) 1895 843239
email: robert.corbishley@xerox.com

Tom Woods, Waggener Edstrom Worldwide
T: +44 (0) 207 632 3876
email: twoods@waggeneredstrom.com

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