UXBRIDGE, U.K., Nov. 5, 2015 – The Genuine Xerox Rewards (GXR) programme already awards customers points for the toner and solid ink they purchase for their Xerox equipment – redeeming them for a wide variety of business related or personal merchandise and vouchers. Now, the first-of-its kind loyalty programme extends to include the purchase of Xerox branded supplies for non-Xerox printers.
Leveraging its expertise in printer and toner technology, Xerox offers toner cartridges and supplies for competitors’ laser printers. They are backed by a 100 per cent lifetime warranty and priced 25-40 per cent below the cost of originals – savings that can be used to help businesses work better.
Since the introduction of GXR in 2013, thousands of Xerox customers have redeemed points for the millions of different rewards available. The programme is currently operating in 10 countries and expects to grow to about 15 countries by the end of 2016.
Customers accumulate points no matter how supplies are purchased, including from Xerox partners, resellers, retail stores or eCommerce websites. There are multiple redemption options, and customers can even elect to donate their points to a charitable organisation or use them for employee team building events and incentives.
In Europe, Xerox offers supplies for Brother, Canon, Epson, IBM, Kyocera, Lexmark, OKI, Panasonic and other brands of laser printers.
To learn more about Xerox Supplies for Non-Xerox printers and Genuine Xerox Rewards, visit: www.xerox.co.uk/rewards.
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Robert Corbishley, Xerox
+44 (0)1895 84 3239
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