Jan 24, 2006
Personalised greetings amongst 'Hot' applications to feature on the Xerox stand in hall 3 at IPEX 2006
UXBRIDGE 2006 - Xerox today announced that Dutch company, Venspro, will be one of Xerox's key European partners whose business innovations will feature on the Xerox stand at IPEX 2006, taking place at the NEC, Birmingham, UK, April 4 - 11, 2006.
Venspro will be demonstrating its Greetz online personalised greetings cards service at IPEX, an innovation in the 'greet and gift' retail sector that matches the customisation possibilities achievable through digital print with dot.com logistics management. Greetings card company, Hallmark, is a major distributor - other partners include Microsoft and Sony - and Venspro is now responsible for generating over 100,000 different orders each month, ranging from one-off cards for special occasions to short-run individually customised invitations.
"A greetings card should be a mirror of the relationship between sender and recipient," says Johan van Vulpen. "If you went to a store, you could find a really great design, but maybe the caption isn't quite what you want it to say. We give you the tools to create something unique so you'll always score a hit, and we enable you to do it cost-effectively." In addition to enabling customers to create individualised designs and text online or adapt existing cards, the Greetz service includes full print, production and onward postage with guaranteed same day production. For distribution within the Netherlands, the total cost can be as little as € 1.99 per card.
The Greetz service has already extended beyond the Netherlands to Belgium and launches in Switzerland, Germany, France and the UK are sceduled. Demand has grown at such a pace that Venspro's exclusive print partner, The Finishing Touch, has upgraded its Xerox DocuColor 2045 device with one of Xerox's flagship iGen3 digital production systems to handle a rapidly expanding level of business. "We have also invested money with our print partner to assist it in developing its technology base," adds van Vulpen. "As the Greetz