Uxbridge, UK, 05 September 2010, -- -- R Booth Ltd, the Cornish commercial printer, has invested in a Xerox 700 Digital Colour Press to support the company’s growing digital print division. Increased customer demand for short run, high-quality digital print has led to the commercial printer investing in a new Xerox printer. In a deal won by Xerox partner Portrayal, R Booth Ltd will also use the new device to expand its product portfolio and secure incremental business.
A shift in customer demand towards digital print production and a need to maintain quality led to R Booth Ltd working closely with trusted Xerox channel partner, Portrayal, to identify the right technology for the business now and in the future.  After careful evaluation, R Booth Ltd and Portrayal matched the Xerox 700 Digital Colour Press to its business needs due to the machine’s output being far superior in quality compared to its competitors.
Neil Richards, repro graphic manager at R Booth Ltd, said, “Although we are primarily a litho business, in recent years the demand for short-run digital printing has vastly increased. As a result, we looked to replace existing digital equipment with a machine that was robust enough to handle growing digital print volumes.  Thanks to our long-standing relationship with Portrayal, we were able to grow our family of production print equipment to include the Xerox 700 Digital Colour Press.”
Peter Taylor, director & general manager, Large Enterprise & Graphic Communications, Xerox UK, added, “A successful print business is built on consistently delivering high quality documents. R Booth Ltd recognised that as it grows the digital part of its business, there is a need to ensure consistency and quality across a wider spectrum of products. The Xerox 700 Digital Colour Press will enable R Booth Ltd to continue to deliver on its reputation of producing quality digital products.”
Nick Orme, Chief Executive, Portrayal said, “The installation of the Xerox 700 Digital Colour Press clearly demonstrates the longevity of the Portrayal - R Booth Ltd relationship. Through an understanding of their business we have been able to provide the right equipment as their digital printing requirements have grown.”
About Xerox UK
Xerox UK, the UK operation of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.

Xerox also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more information visit www.xerox.co.uk
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About Portrayal
Portrayal Ltd. is the largest independent supplier of office equipment and document management solutions to both the corporate and local authority markets in the South West.
Portrayal is a truly independent organisation which works with clients to ensure that equipment is put in place that best suits their requirements. It has a broad portfolio of premium office equipment, print management software and document management solutions.
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