Opticom’s Brand Equity Index (BEI) is a complete approach to strategic branding. It assesses the impact of individual office paper brands, benchmarks the leading brands against each other and evaluates the success of individual brand strategies over time using four key drivers of brand equity: spontaneous awareness; top-of-mind; qualities and associations; and loyalty.
Xerox has built its reputation as an innovative quality brand that sets the standard for excellence in the paper industry. The company’s combined expertise in printer technology and paper production helps customers to improve productivity and maintain quality thus delivering the right paper for the right application every time.
In Europe, Xerox has recently enhanced its range of papers and now offers customers the widest variety of environmental papers in the market:
- Planet Optimum is the first Xerox branded FSC (Forest Stewardship Council) certified product in the market. With a high level of whiteness, Planet Optimum contains over 30% post consumer waste and is totally chlorine free bleached, offering a bright white, high quality paper with very strong sustainability credentials.
- The Xerox Recycled range has increased considerably in recent months and the introduction of Recycled Optimum offers customers a 100% post consumer waste (PCW) sheet, with the highest whiteness level offered in the Xerox Recycled portfolio. Sitting just below Recycled Optimum in whiteness levels comes the Recycled Pure +, another 100% PCW sheet, certified to both Blue Angel and Nordic Swan environmental standards.
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About Xerox Europe
Xerox Europe, the European operations of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.
Xerox Europe also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more information visit, www.xerox.com
Xerox, the Xerox wordmark and the spherical connection symbol are trademarks of Xerox Corporation in the United States and/or other countries. Prices, features, specifications, capabilities, appearance and availability of Xerox products and services are subject to change without notice.
Seema Khistaria, Xerox Europe, tel: +44 (0)1895 845441, email: firstname.lastname@example.org
Tim Duncan, Trimedia Ltd, tel: +44 (0) 207 025 7576, email: email@example.com