UXBRIDGE -- Xerox today announced a black-and-white network laser printer packed with advanced features to help workgroups in companies of all sizes work more efficiently at a competitive price.

Starting at 670, the Xerox Phaser 4510 offers features and capabilities normally found in higher priced printers. For instance, Smart Duplex automatically detects pages that only need to be printed on one side, speeding up print time. Personal Print is a function which allows people to download jobs to their own mailbox on the printer's hard drive and then print them all at once so they don't get mixed up with colleagues' documents. With twice the standard memory of the comparably priced Hewlett-Packard LaserJet 4250, a faster 533 MHz processor, and a standard 700 sheet paper capacity, the printer tackles complex print jobs quickly.

"Busy workgroups expect office equipment to keep up with their workload without interruption," said Darren Cassidy, director and general manager, Office Group, Xerox UK. "The Phaser 4510 is an ideal primary office printer because it's robust, intelligent and almost invisible. People don't have to think about the printer and the technology - it just gets the job done." The Phaser 4510's automatic installation has users up and running in as few as four mouse clicks. With speeds of up to 43 pages per minute and a first-page-out time as fast as 8.5 seconds, this new device is very capable of handling the printing needs of a busy office. The printer comes with "smart paper trays" that automatically sense paper size to match the print while a simple paper path reduces the number of paper jams and job interruptions. When events such as low paper or toner occur, PrintingScout™ warns users with a pop-up message on their PC. For other problems, users can turn to PhaserSMART, a Web-based technical support tool, for more information.

Businesses can choose from four Phaser 4510 configurations, from a basic non-network version to a full-featured version that comes with a 500-sheet output stacker and a 40 GB hard drive. The Phaser 4510 offers true 1,200 dpi resolution for sharp text and fine detail and Adobe PostScript 3.

Price and Availability
With a starting price of 670, the Xerox Phaser 4510 can be purchased through a dual-service model, either through the standard 'pay as you go' model, or through PagePack and eClick cost-per-page contracts for small to mid-sized businesses and large enterprises respectively. The product will be available immediately from Xerox resellers and distributors.

About Xerox

Xerox markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.

Xerox also has manufacturing and logistics operations in Ireland, the UK and Holland, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more information visit, www.xerox.com

Xerox is a trademark of Xerox Corporation. All non-Xerox brands and product names are trademarks or registered trademarks of their respective companies.

Media Contacts:
Robert Corbishley, Xerox Europe, tel: +44 (0) 1895 843 239, email: robert.corbishley@xerox.com

Laura Lynne, Trimedia Harrison Cowley (on behalf of Xerox UK), tel: +44 (0)207 400 5584, email: Xerox@trimediahc.com