UXBRIDGE -- Oriel Studios, one of the largest pre-press studios in the North West has become the first in the country to invest in the latest Xerox DocuColor 5000 digital printing press with Fiery RIP. Oriel Studios decided to make the purchase following a private preview and evaluation of the new machine, the industry's first digital colour press to address mid-range print volumes, at the IPEX exhibition in April this year.

This latest investment is the third addition to Liverpool-based Oriel Studios' portfolio of Xerox digital presses, which already includes a DocuColor 12 and a DocuColor 2045. With no exact equivalent in the market in terms of quality, performance and price, Oriel Studios believes the DocuColor 5000 will put it at a competitive advantage following its recent move into the growing digital print market.

Peter Copple, Managing Director of Oriel Studios said, "We've seen many changes in the industry over the past thirty years, but none more important than the advent of digital print. We have experienced significant growth in digital volumes since the installation of our Xerox DocuColor 2045 in 2004 and with the DocuColor 5000 we are hoping to take our business that step further. Oriel Studios can now handle the entire printing process from start to finish in-house with improved productivity and consistent image quality. This places us ahead of our rivals and helps us serve our customers better.

"The contract was signed and the DocuColor 5000 installed at the beginning of the summer and printing took off like a whirlwind. One of my favourite features of the press is that it maintains a high level of productivity and performance regardless of the weight of the paper it's printing on, whether it's heavyweight, oversized or coated paper."

Oriel Studios was founded over thirty years ago as a pre-press studio and has evolved with consumer demands. It provides a wide range of print services including design, large format output, offset printing and digital print.

The DocuColor 5000, launched in May 2006, is designed for print providers that average between 30,000 and 150,000 impressions per month. It features 2400 x 2400 dpi print resolution and state-of-the-art laser technology. The DocuColor 5000's 32-beam laser - compared to a typical 2-beam laser - allows the press to scan more data faster and at a higher resolution. It also offers tighter registration and a wider choice of colour management capabilities than light-production digital colour systems now on the market. The press is designed to produce marketing brochures, posters, customised direct-mail pieces and more.

Commenting on the deal Peter Taylor, General Manager and Director of Graphic Arts, Xerox UK said, "We are very happy to be working with Oriel Studios. Investing in the DocuColor 5000 digital colour press will take its business into new markets and the potential return on investment is enormous. Oriel Studios can now add extra value to its services and has a competitive edge, which will no doubt attract new customers and increase the loyalty of existing ones."

About Oriel Studios

Oriel Studios was founded over thirty years ago as a pre-press studio and have evolved as consumer demand has changed. Whilst continuing with pre-press, over the years they have made internal changes in order to serve their customer base better with an expanding range of print services. This includes design, large format output, offset printing plus their latest move into digital print.

About Xerox Europe
Xerox markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.

Xerox supports The New Business Of Printing strategy by providing the largest portfolio of state-of-the-art digital products, solutions and services in the industry, integrated streamlined and efficient workflow solutions and a suite of business development tools that help customers to achieve sustained long-term growth. In the changing world of print, these three elements enable customers to improve business performance and productivity to ensure they uncover more ways to profit.

Xerox Graphic Arts Premier Partners is a Xerox-sponsored, global community of leading-edge graphic arts service providers. Xerox provides tools, resources, and knowledge to its members to grow their revenues and profits, develop their capabilities and to further expand their businesses.

By working with Premier Partners, customers are assured of high quality print services from best-of-breed companies equipped with the latest technology.

For more information on the Xerox Premier Partner network, please visit www.xerox.com/xpp.

Xerox is a trademark of Xerox Corporation. All non-Xerox brands and product names are trademarks or registered trademarks of their respective companies.

Media Contacts
David Millican, Xerox UK, tel: +44 (0) 1895 843 196,
email: david.millican@xerox.com

Kinross + Render (on behalf of Xerox),
Tony Brown/Camellia Zarbhanelian, tel: +44 (0) 20 7592 3100,
email: tb@kinrossrender.com/ cz@kinrossrender.com