UXBRIDGE -- Xerox has announced the launch of a new range of papers designed for the growing home and office laser printer market. The Xerox retail range includes products covering both mono and colour printing applications, as well as a tinted paper range and coated papers for specialist colour applications.

The mono laser range comprises Multipurpose and Copy and Print papers, both in A4 80g as well as a heavier weight Laser Copy paper in A4 90g.

With a growing market demand for colour printing, Xerox has added both Colour Laser paper A4 80g and Supreme Colour Laser paper A4 100g, high white ultra smooth sheets designed for optimum colour performance in laser printers.

The Xerox laser retail range is further enhanced by the addition of Xerox Glossy Laser paper 170g, a two side coated sheet for colour applications ranging from posters, flyers and marketing collaterals and Xerox Photo Laser paper 160g, a one side coated product designed for applications such as birthday cards, invitations and photographs.

Completing the new range are Pastel Tints and Strong Tints, both available in mixed packs in A4 80g, with clear wrap to offer easy colour identification. The Pastel Tints ream contains Pink, Blue, Yellow, Green, and Peach, whilst the Strong Tints range incorporates Conifer Green, Cherry Pink, Yellow Gold, Scarlet Red, and Cobalt Blue

This new range of papers is characterised by bright and vibrant packaging. The product naming is application driven, giving the consumer a clear understanding of the type of application for which the paper is designed. Packed in clear wrap and with smaller pack sizes on offer, with both 250 and 150 sheet reams, this range of paper will appeal to both retailer and consumer.

The laser retail range will further strengthen Xerox's position as Europe's number one cut sheet paper brand as measured in the Opticom Brand Equity Tracking Survey 2006. This is the fourth consecutive year that Xerox has attained the number one position in this survey which annually tracks brand awareness, buying determinants, brand performance, brand loyalty and brand equity, amongst more than 4,000 professional end-users across Europe.

About Xerox

Xerox markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.

Xerox also has manufacturing and logistics operations in Ireland, the UK and Holland, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more information visit, www.xerox.com

Xerox is a trademark of Xerox Corporation. All non-Xerox brands and product names are trademarks or registered trademarks of their respective companies.

Media Contacts:
Robert Corbishley, Xerox Europe, tel: +44 (0) 1895 843 239, email: robert.corbishley@xerox.com

Laura Lynne, Trimedia Harrison Cowley (on behalf of Xerox UK), tel: +44 (0)207 400 5584, email: Xerox@trimediahc.com