UXBRIDGE – UK retailer John Lewis has selected Xerox colour technology to ensure the timely and efficient generation of quality in-store marketing collateral.

Purchased through Xerox partner Fast Technology, a printer solutions specialist, John Lewis has installed Xerox DocuColor™ 242 colour printers across all department stores nationwide. Complementing existing Xerox Phaser™ 7760 and 8560 printers, the new devices, which are used primarily for printing point of sale marketing materials such as shelf presentations and posters, make business easier.

John Lewis made the decision to replace end of life printers that were relied upon by in-store teams, and to upgrade to a solution which could handle high quality, short print runs, economically and often on unusual media sizes. With the new Xerox machines in place, John Lewis has access to the very latest colour print technology, providing greater image quality and the ability to handle larger file sizes.

Stephen Masters, Senior Analyst, Operational Systems at John Lewis, said, “In order to remain competitive within the marketplace and keep our customers fully informed (whether that be in terms of prices, events or new services) we need to be able to produce effective and professional marketing and promotional materials, often at short notice.

“We were very impressed with the quality and breadth of colour offered by the Xerox printers; skin tones for example are typically hard to translate into print. These devices offer superior print quality and were more cost effective than other solutions we had looked at.”

Mark Duffelen, director and general manager, Channels Group, Xerox UK and Ireland, commented: “In the retail sector businesses have to be quick to respond in order to meet customer demands, and it’s this speed of response that will set retailers apart. Xerox offers a range of technology that brings value to our customers so we’re delighted that the Xerox DocuColor™ 242 printer is helping John Lewis to achieve this objective.”

Joe Schupper, director at Fast Technology, said: “John Lewis’s high expectations have been met by Fast Technology and Xerox working in partnership over the last five years covering several applications. Once again our well designed processes were proven, by enabling smooth delivery to all branches and installation to the full satisfaction of the client.”

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About Xerox UK
Xerox UK, the UK operation of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.

Xerox also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more information visit www.xerox.co.uk

Xerox is a trademark of Xerox Corporation. All non-Xerox brands and product names are trademarks or registered trademarks of their respective companies.

Prices, features, specifications, capabilities, appearance and availability of Xerox products and services are subject to change without notice.

Media Contact
Robert Corbishley, Xerox Europe, T: +44 (0) 1895 843239, email: robert.corbishley@xerox.com
Louise Perfect, Grayling, T: +44 (0)7947 827 996, email: louise.perfect@grayling.com

About Fast Technology
Fast Technology, established in 1985, are specialists in document output applications and use their knowledge and experience to enable IT Managers to select the most suitable solutions for their company’s specific printing requirements.

Backed by high quality technical services, tailored to the customers specification, Fast Technology offer a one stop shop facility for print/copy/scan requirements as well as complete document management solutions.

Pre sales support is based on a free unbiased advisory service, for a wide range of products covering all technologies, and working closely with manufactures to obtain lowest possible cost of ownership. It also includes the design of a tailored process to provide smooth delivery, installation, implementation and staff training.

Post sales support includes nationwide supply of parts and consumables as well as on-site services, designed to suit the customers requirements and system application.

Performance and processes are reviewed with the customer, throughout the life of the contract, to ensure they meet customers’ expectations and any business changes.

Charles Le Boutillier, Sales Director, Fast Technology T +44 (0) 1923 686802email : charlesl@fasttechnology.co.uk

About John Lewis
The John Lewis Partnership - The John Lewis Partnership operates 29 John Lewis shops across the UK (28 department stores and one John Lewis at home), johnlewis.com, 223 Waitrose supermarkets and Greenbee.com, a direct services company. The business has an annual turnover of over 6.9bn. It is the UK's largest example of worker co-ownership where all 69,000 staff are Partners in the business.

John Lewis - John Lewis, 'Britain's favourite retailer 2009'* and 'Multiple Department Store of the Year 2009' ** typically stocks more than 350,000 separate lines in its department stores. The website stocks over 100,000 lines focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. (www.johnlewis.com)

* Verdict consumer satisfaction index, January 2010
** The Drapers Awards for fashion retail, October 2009

Waitrose - Waitrose has shops in England, Scotland and Wales and is currently the fastest growing supermarket in the UK (source TNS). Its strong performance has been driven by the introduction of the new essential Waitrose range, the successful conversion of Somerfield-acquired stores and free delivery driving rapid online growth. Regularly voted 'Britain's favourite supermarket'*, Waitrose combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced combined with high standards of customer service. (www.waitrose.com)
*Currently Which? Magazine , Telegraph Magazine Shop Awards, BBC Watchdog, Good Housekeeping Magazine .

Greenbee.com - Greenbee.com offers a range of financial, travel and leisure services selected by the John Lewis Partnership. These include home, travel, pet, wedding and event and car insurance products, life cover and a phone and broadband package, along with travel offers and the latest theatre, event, music and sport tickets. (www.greenbee.com)