UXBRIDGE -- Xerox, leaders in digital printing, held its single biggest European customer convention in Rome, Italy, from 18-20 April. The event focused on business development, key strategic marketplaces for digital print that have been prioritised as a result of significant recent market research, and providing a forum for dialogue between customers in order that the industry can benefit from sharing experiences.

The three day conference, branded "The Xerox Forum", saw over 1,000 customers and partners attend a series of seminars and presentations on the future of digital printing. Xerox and its partners demonstrated technology, workflow, business development tools and applications to help in-house production and graphic arts industry customers capitalise on the market opportunity and to build their businesses.

"With digital printing representing only a small percentage of the European print market, there is enormous potential for it to grow. At the Xerox Forum we presented to our customers a whole range of new applications and tools to enable that growth," said Valentin Govaerts, Senior Vice President, Production and Graphic Arts Industry, Xerox Europe.

A number of significant technology announcements were made at the Forum including additions to Xerox's monochrome, colour and workflow product ranges. "The seminars I attended at the Xerox Forum represented the leading edge in digital printing thinking. I am certain that my organisation can benefit from these exciting new applications," said Mr Dominique Augiron, of MBDA, the missile systems division of EADS.

Andy Tribute, a leading print industry consultant, also attended the event: "The digital print strategy presented by Xerox at the Forum received a very positive response from customers. I am convinced that it is the right approach."

About Xerox

Xerox markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.

Xerox supports The New Business Of Printing strategy by providing the largest portfolio of state-of-the-art digital products, solutions and services in the industry, integrated streamlined and efficient workflow solutions and a suite of business development tools that help customers to achieve sustained long-term growth. In the changing world of print, these three elements enable customers to improve business performance and productivity to ensure they uncover more ways to profit.

Xerox Graphic Arts Premier Partners is a Xerox-sponsored, global community of leading-edge graphic arts service providers. Xerox provides tools, resources, and knowledge to its members to grow their revenues and profits, develop their capabilities and to further expand their businesses.

By working with Premier Partners, customers are assured of high quality print services from best-of-breed companies equipped with the latest technology.

For more information on the Xerox Premier Partner network, please visit www.xerox.com/xpp

Xerox also has manufacturing and logistics operations in Ireland, the UK and Holland, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more information visit, www.xerox.com

Xerox is a trademark of Xerox Corporation. All non-Xerox brands and product names are trademarks or registered trademarks of their respective companies. Prices, features, specifications, capabilities, appearance and availability of Xerox products and services are subject to change without notice.

Media Contacts:
Robert Corbishley, Xerox Europe, tel: +44 (0) 1895 843 239, email: robert.corbishley@xerox.com

Laura Lynne, Trimedia Harrison Cowley (on behalf of Xerox UK), tel: +44 (0)207 400 5584, email: Xerox@trimediahc.com