Increasing the return on investment (ROI) of direct mail and cross media campaigns is critical for marketers in the current economic climate; it is no longer enough simply to increase response rates. In order to address this demand, Euroworld turned to Xerox technology in order to deliver up to a 12 per cent ROI on direct mail campaigns, for clients such as Mazda, BMW and RacingUK. The combination of the Xerox iGen4 and XMPie software gives Euroworld a complete end-to-end print solution that provides high-quality marketing collateral which takes full advantage of personal data.
Nicki Mackin, managing director of Euroworld said: “At Euroworld we pride ourselves on being a forward thinking, cross media marketing company. We have developed targeted marketing as our next high value offering to our clients and therefore needed to have the right technology in place to deliver high-quality campaign collateral. At the same time, the technology also needed to be capable of measuring tangible, real-time results that could be reported back to clients.”
Following an evaluation of the marketplace, Euroworld chose Xerox to deliver an end-to-end solution that could meet all of its requirements. The Xerox iGen4 110 digital press is easy to use, can handle 100% variable data print jobs and produces high print quality whilst XMPie offers a simple monitoring dashboard. Its simplicity and real-time monitoring is a great tool to share with marketing directors and demonstrates Euroworld’s value-added approach. In addition to the Xerox iGen4 and XMPie software, Euroworld also recently added digital finishing equipment so that it had a complete end-to-end digital print solution in place.
Peter Taylor, director & general manager, Large Enterprise & Graphic Communications, Xerox UK, added, “Euroworld has taken a unique approach. The end-to-end Xerox and XMPie solution truly differentiates Euroworld from its competitors and clearly addresses the changing demands for ROI from brands and marketers.”
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About Xerox UK
Xerox UK, the UK operation of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.
Xerox also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more information visit www.xerox.co.uk
Xerox is a trademark of Xerox Corporation. All non-Xerox brands and product names are trademarks or registered trademarks of their respective companies.
Robert Corbishley, Xerox Europe, T: +44 (0) 1895 843239, email: firstname.lastname@example.org
Laura Lynne, Grayling UK T: +44 (0) 207 592 7922, email: email@example.com
Nicki Mackin, T: +44 (0) 20 8569 9222, email: firstname.lastname@example.org