Parkers Digital Press, a leading Canterbury-based digital print specialist, has installed a Xerox DocuColor 5000AP to address the sharp increase in customer demand for its digital print service. Playing a key role in delivering on the company’s digital print strategy, the Xerox DocuColor 5000AP’s speed and exceptional high quality will be utilised by Parkers Digital Press to create short run, full colour on-demand books and educational prospectuses for its customers – including Canterbury-based universities, schools and retailers.
Over the past four years, Parkers, which had been a litho press for thirty years, has built up its business by offering its customers all the advantages of digital print - short run, high quality, fast turnaround and variable data. Replacing a Xerox 5252, Parker Digital Press’ new Xerox DocuColor 5000AP not only gives the business greater capacity to handle jobs, as result of its 50 pages per minute output, but also the ability to handle heavier stocks (up to 300gsm).As a result of this installation, Parkers Digital Press is now in a position to continue to deliver high quality, variable data print jobs to existing customers and is well placed to venture into new business areas.
Howard Smith, managing director, said, “Parkers Digital Press was excited by the launch of the Xerox DocuColor 5000AP last year as we knew that this machine could address our capacity issues and give us a clear path to progress our business. With the Xerox DocuColor 5000AP now up and running, it has exceeded our expectations and its reproduction is superb and in our opinion on par with top lithographic presses.
“With digital print our customers get extremely good unit value in short run printing, which is ideal as many Parkers customers only ever need to print 50-100 brochures at a time.The new Xerox machine means we are now in a strong position to deliver personalised prospectus work to the two Canterbury universities, handle work from the area’s colleges and schools and, at the same time, successfully break into the variable data retail marketing market. Finally to use 300gsm officially in the Xerox duplex unit will help expand our market with designers who switch off at 280gsm and prefer to go to litho despite the cost.”
The Xerox DocuColor™ 5000 AP Digital Press, delivers exceptional image quality on an extensive range of media such as coated, uncoated and heavyweight papers, transparencies and specialty media. As demonstrated by Parkers Digital Print, the press can drive the high-value and more complex applications that clients request, including brochures, books, magazines, photo specialty products, promotional fliers and personalised direct mail.
"For Parkers Digital Press, the Xerox DocuColor 5000AP is perfectly suited to their business needs and since its installation they have seen productivity increase by 50% and increased turnaround times for print jobs. For Parkers’ digital print business, speed is just one part of the equation," said Peter Taylor, director, Production and Graphic Communications, Xerox UK. “When a print provider, like Parkers Digital Press selects a digital system, it needs to gauge the applications it is running and evaluate which press is the most productive option. In this case, the DocuColor 5000AP’s image resolution, paper weight handling and variable data capabilities made this the right technology choice, right now
The DocuColor 5000AP is equipped with an "all weights" mode that sets the press to run at 50 ppm, regardless of paper stock, weight or type - from 60 gsm to 300 gsm. It features 2400 x 2400 x 1 dpi print resolution for sharpness and colour uniformity and tight front-to-back registration.
About Xerox UK
Xerox UK, the UK operation of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.
Xerox also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more information visit, www.xerox.com