UXBRIDGE Dutch printing company De Budelse, b.v. demonstrated that you can judge a book by its cover. De Budelse’s “Sjakie Child Booklet and Music Package” took “Best of Show” last night at Xerox’s annual multinational digital Printing Innovation with Xerox Imaging (PIXI) Awards.

The winning entry featured a children’s book and complementary music CD in a creative package that included a customisable display case and printed insert for their customer, Poppovisual, a multimedia publisher. The packaging was personalised for small book retailers and card shops that carried the products, and printed on demand as fulfilment was needed.

The De Budelse solution was chosen for its ability to benefit all parties – from the publisher that prints only the amount of packages ordered, to the retailers that can customise the promotion of the item for their stores, to the end users who are able to purchase the product from a local vendor – delivering a total product and solution.

“By using Xerox’s digital printing technology we’re able to take the guess work out of how many the publisher should print,” said Harry Mennen, account manager, De Budelse. “We can supply a minimum order of five Sjakie packages depending on a store’s demand, and by using a variable data print solution to customise the display cases the retailers use to promote the item, these pieces actually sell themselves.”

Now in its seventh year, the PIXI competition recognises the most innovative and effective work customers are printing with Xerox digital systems. This year’s awards attracted submissions from companies around the world including entries from Australia, Brazil, Canada, Hong Kong, Japan, across Europe and the U.S. Each entry was reviewed by a panel of international leaders from the graphic arts industry who judged the entries on innovation, use of digital technology, business effectiveness and overall aesthetics.

“I always enjoy seeing new print creations that demonstrate how much digital technology has transformed the printing world,” said Andreas Weber, president of Andreas Weber Global Communications GmbH and 2008 PIXI judge. “This year’s entries from around the globe surpassed my expectations on creativity, image quality and innovation – the submissions truly raised the bar on what’s possible with digital.”

The De Budelse solution was printed on the Xerox iGen3 Digital Production Press with FreeFlow Print Server and XMPie variable data software. In addition to “Best of Show,” De Budelse also took first place in the new business applications category for its “Mychewinggum.com” project, a Web site that allows users to order customised packages of chewing gum, have them printed on demand and shipped directly to them. De Budelse is a member of the Xerox Premier Partner program, a global network of leading digital print services providers with nearly 800 members in 48 countries.

In addition to the new business applications category, first, second, and third place awards and honourable mentions were presented in books and manuals, collateral, direct marketing and transpromo categories. Awards were also presented for best in region, most innovative use of Xerox technology, best use of Xerox supplies, and new this year, a category for the most environmentally friendly entry.

The best in region award in Europe was presented to the U.K.’s dsicmm for “M&G Personalised Investment Update Booklets” and Trendcommerce AG of Switzerland won the direct marketing category for their “GM After Sales Program”

PIXI awards were presented to the print provider, creative agency and client, recognising everyone who collaborates on the winning digital applications. The gala dinner for the PIXI Awards was held at The Chicago History Museum to honour the winners for their outstanding work and leadership in the New Business of Printing. Winners shared in more than $55,000 worth of prizes, including a customised glass sculpture that was presented to De Budelse.

A complete list of all PIXI award winners, honourable mention recognitions, production notes and teams can be found at www.xerox.com/pixi.


The Xerox Nuvera EA line of finishing enhancements will be available from November. The FreeFlow Print Server version 7 comes standard with all Xerox Nuvera EA configurations.

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About Xerox UK

Xerox UK, the UK operation of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.

Xerox also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more information visit, www.xerox.com

Media Contact

Robert Corbishley, Xerox Europe, +44 (0) 1895 843 239, robert.corbishley@xerox.com

Laura Lynne, Trimedia UK, +44 (0)207 025 7546, Xerox@trimediauk.com