UXBRIDGE Chelsea Building Society, the UK’s sixth largest building society, has taken steps to improve its customer and marketing communication materials and reduce operational costs with the installation of new Xerox colour production printers at its Cheltenham print unit.

Following a strategic technology review of its business requirements and the need to replace ageing technology, Chelsea Building Society chose to streamline its print production line to include a second iGen3 machine, a Xerox 700 and a Xerox 4112 as well as installing Xerox FreeFlow Ouput Manager . This new technology will also future-proof the organisation for another ten years and realise significant cost savings, which is a key strategy for Chelsea.

“Effective communication is crucial for increased customer loyalty and the cross-selling of new products. At the same time, like many other businesses in this current economic climate, we have a responsibility to be as efficient and productive as possible. By ensuring the right Xerox print technology was in place we can now produce our customer and marketing materials in a more streamlined, cost effective way. In the future, we can also drive further applications, like transpromotional documents, through the Xerox iGen3 which will eventually lead to incremental revenue opportunities,” said, Martyn Baldwin, Head of Support Services, Chelsea Building Society.

Chelsea’s success is based on providing good value products, backed up with high quality personal service. A crucial part of this strategy is the ability to deliver effective, impactful marketing material that can maximise the full potential of its customer base. By investing in new Xerox print technology, such as a second high-performance Xerox iGen3 and a Xerox 700, the high-street building society can now produce full-colour, high-quality point-of-sale materials, mortgage statements, posters and brochures. At the same time, Chelsea Building Society is also consolidating costs by merging its colour and monochrome print operations into a single process.

Peter Taylor, director, Production and Graphic Communications, Xerox UK added, “Chelsea Building Society’s approach to its print technology refresh represents a growing trend in corporate printing. We are increasingly seeing big businesses looking for ways to streamline today’s critical processes whilst also looking for new ways to best prepare for the future. In Chelsea Building Society’s case this means understanding the impact that putting colour and personal data into a document can have in order to ensure that its communication material is as effective as possible.”


About Xerox UK
Xerox UK, the UK operation of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.
Xerox also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more information visit, www.xerox.com

Media Contact
Robert Corbishley, Xerox Europe, +44 (0) 1895 843 239, robert.corbishley@xerox.com
Laura Lynne, Trimedia UK, +44 (0)207 025 7546, Xerox@trimediauk.com