UXBRIDGE, U.K., November 7th, 2011 – Graphic design professionals now have a better, faster way to create vivid, colourful advertisements, point-of-sale materials, packaging prototypes, marketing pieces and more with the Xerox Phaser® 7800 colour laser printer. 
Packed with colour quality tools, extensive media handling capabilities and professional finishing options, the Phaser 7800 from Xerox produces jobs quickly and offers precise control over colour matching, allowing creative shops to beat deadlines and exceed client expectations.
“The Xerox Phaser 7800 is ideal for designers, photographers and creative professionals from every industry,” said Patrick Johnson, Product and Solutions Marketing Manager, Xerox UK. “The printer’s winning combination of consistently superior image quality, professional-level colour-matching technologies and media flexibility gives creative professionals the freedom to focus on what matters most – – expressing their creativity.”

Impressive colour management tools and image quality
Printing at 1200 x 2400 dpi, the Phaser 7800 brings out fine details in images, photos and graphics. Core to the printer are its colour matching capabilities, a must-have for graphic designers. 
The device is equipped with the PhaserMeter® Colour Measurement Device powered by X-Rite, which controls colour accuracy print after print, saving time and money. The Phaser 7800 has been licensed by PANTONE® for optimal colour reproduction of industry standard PANTONE MATCHING SYSTEM®, while Adobe® PostScript® 3™ ensures true colour accuracy.
Exceptional media handling and professional finishing options
The 45 page-per-minute printer handles a wider range of media weights –from 75 to 350 gsm – and more sizes than competitive printers.  Creative professionals can push design boundaries with heavyweight stocks for books and calendars and non-traditional sizes for postcards and photos. Automatic two-sided printing, on media weights up to 256 gsm, is a standard feature and doesn’t slow down print speeds. 
The Phaser 7800 is also available with an optional Extra Heavy Duty Media Kit that enables automatic two-sided printing on standard and custom-size media in weights up to 300gsm.
Designers can put the finishing touches on their work such as professional booklet-making, creasing and hole-punching.  The Phaser 7800 finishing options can be customised to meet specific workload and application needs.
Easy to use, easy on the environment
A colour touch screen makes navigation simple – users can view toner levels and print jobs in the queue. Green benefits include low-melt EA Toner and Hi-Q LED print engine technologies to reduce energy consumption. The heat-efficient fuser allows for start-up time of less than 15 seconds and uses less power in standby mode than conventional fusers.
The Phaser 7800 is available immediately through Xerox’s direct sales force, resellers, concessionaires and distributors.
About Xerox Europe
Xerox Europe is the European operation of Xerox Corporation, a $22 billion company and the leading global enterprise for business process and document management. Through its broad portfolio of technology and services, Xerox provides the essential back-office support that clears the way for clients to focus on what they do best: their real business. Xerox provides leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. Through ACS, A Xerox Company, which Xerox acquired in February 2010, Xerox also offers extensive business process outsourcing and IT outsourcing services, including data processing, HR benefits management, finance support, and customer relationship management services for commercial and government organisations worldwide. The 134,000 people of Xerox serve clients in more than 160 countries. 
Xerox Europe also has manufacturing and logistics operations in Ireland, the U.K. and the Netherlands, and a research and development facility – Xerox Research Centre Europe – in Grenoble, France. 
Media Contact:
Robert Corbishley, Xerox Europe, +44 (0) 1895 843 239, robert.corbishley@xerox.com
Note: XEROX®, XEROX and Design®, Phaser® and PhaserMeter® are trademarks of Xerox Corporation in the United States and/or other countries.
Prices, features, specifications, capabilities, appearance and availability of Xerox products and services are subject to change without notice.