Uxbridge, U.K., October 6th, 2010 - Xerox today announced three new business development offerings for digital graphic communications providers.
“All three of Xerox’s new business development offerings are designed and delivered by experienced experts in their field.” said Peter Taylor, director & general manager, Large Enterprise & Graphic Communications, Xerox UK. “These offerings  help customers make the very most of the opportunity that digital printing presents.”
The new offerings comprise:
Selling Digital  Printing – this workshop scopes out the size of the digital printing opportunity, profiles the characteristics of a successful digital printing salesperson, explains the consultative selling sales process and shows how to create a sales plan and develop a targeted prospect list.
Selling Variable Data Printing – this one day training session covers everything needed in order to understand the opportunity, identify prospects, and then sell, develop and implement a variable data printing campaign.
Digital Marketing Plan – For a fixed fee, customers can develop a marketing plan together with a Xerox Business Development Consultant.
“We used to make a sale from approximately five to seven out of every ten meetings.” said Nikolaj Nielsen, Director of Sales and Marketing, Damgaard-Jensen A/S, a Danish full-service printing company that turned to Xerox for help in developing its sales process. “Because of the training we received from Xerox, our sales team now closes eight to nine deals out of every ten meetings with prospective customers.”
Xerox takes a two-pronged business development approach. Xerox's ProfitAccelerator Digital Business Resources collection comprises an extensive range of "do-it-yourself" tools enabling print providers to grow their digital businesses. They are complemented by Xerox Business Development Services - fee-based services focused on sales and marketing, workflow and application development offered through a network of Xerox external consultants.
Business Development Webinars
Xerox, in conjunction with InfoTrends, has two free to attend business development webinars coming up shortly; What was hot at Graph Expo? (October 22nd) and Making cross media work (December 8th). Further details are available at:
Xerox’s three new business development offerings, delivered by external consultants, are available immediately in the following countries: UK, Spain, Portugal, Italy, Finland, Sweden, Denmark, Norway, Germany, Austria and Switzerland. For more information about Xerox business development services visit: http://www.xerox.co.uk/digital-printing/business-development/digital-print-resources/training/engb.html
About Xerox Europe
Xerox Europe, the European operations of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software.  Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing. Through ACS, A Xerox Company, which Xerox acquired in February 2010, Xerox also offers extensive business process outsourcing and information technology outsourcing services.
Xerox Europe also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. 
For more information visit http://www.xerox.com.   
Xerox Graphic Arts Premier Partners is an exclusive global community of innovative digital printing, graphic arts and communication companies that is defining the future of the print industry.  Together they are shaping The New Business of Printing to give their clients a competitive edge.  For more information on the Xerox Premier Partner network, please visit www.xerox.com/xpp
Media Contact 
Robert Corbishley, Xerox Europe, +44 (0) 1895 843 239, robert.corbishley@xerox.com
Laura Lynne, Grayling, +44 (0)207 592 7922, laura.lynne@grayling.com
Note: Xerox® and the sphere of connectivity design and ProfitAccelerator® are trademarks of Xerox Corporation in the United States and/or other countries.  All non-Xerox brands and product names are trademarks or registered trademarks of their respective companies.
Prices, features, specifications, capabilities, appearance and availability of Xerox products and services are subject to change without notice.