UXBRIDGE, U.K., May. 19, 2016 – Ever try to learn something technical or complex using a video lecture? College students will tell you it’s frustrating. There’s no table of contents to pinpoint where the key information exists in a particular video, and it’s almost impossible to quickly find topics in the massive pile of video material now stored on websites like YouTube. New data analytics technology from Xerox addresses both of these issues and makes it possible to find content that is tailored to a particular student’s learning patterns. 

Using computer vision and multimedia analytics techniques the technology removes key barriers in e-learning such as quickly finding and accessing information contained in massive collections of instructional videos and the need to personalise the educational experience. The technology, invented by researchers at Xerox Research Centre India (XRCI) has been licensed to Impartus, a video learning solutions provider which plans to incorporate it into its existing e-learning offerings.

“YouTube alone contains more than 20,000 hours of classroom video lectures, but unlike textbooks, these resources do not come with navigational tools like a table of contents,” said Manish Gupta, Xerox vice president and Xerox Research Centre India director. “By automatically combining written, spoken and supplemental content, these methods turn video into next generation textbooks. We’re also applying machine learning to tailor the learning experience to the student.”

Personalised E-Learning

E-learning makes video coursework from top universities available to anyone anywhere in the world.  Often students come from widely varying educational backgrounds. The Xerox technology allows the same content to be tailored to each students’ needs and can even step in as a sort of personal e-tutor, recognising when a student is struggling to understand a concept and suggesting additional resources.

If a student, after reaching the tenth minute in a video, repeatedly goes back to the fifth minute to view the material again, the solution will infer that the student might need help understanding the concepts presented between the fifth and tenth minute, and offer up suggestions for additional content. 

Video Indexing

The technology also uses multimedia imaging algorithms to improve video search navigation by making it really easy for students to get right to the exact spot within a video lesson they want to view. The technology creates an easy-to-use subject index and also a word cloud that hyperlink to the exact spot in the video where that concept is being discussed. 

“There are enormous opportunities for educational institutions to improve the learning outcomes for their students via a more effective use of videos,” Gupta said. “This partnership with Impartus reflects our belief in open innovation, and demonstrates how innovation can help expand access to education and personalised learning to anyone with access to the Internet.” 

Impartus will license and integrate Xerox technology into its interactive video e-learning solution worldwide allowing Impartus users to benefit from the power of advanced machine learning and multimedia analytics.  

“Xerox has assembled a team of the best research talent in India, and they are developing technology that is not currently found in other parts of the world,” said Amit Mahensaria, Impartus Co-founder. “Partnering with Xerox enhances our award-winning video learning platform and furthers our own mission of providing better learning, particularly in developing countries like India, Kenya, and Malaysia.”

Impartus expects the new e-learning tool to be available in India, Malaysia and Kenya by mid-summer of 2016 with a global roll out to follow. XRCI researchers will work closely with the Impartus team on technology integration.

Watch a video about this Xerox innovation.

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About Impartus
Impartus provides innovative video learning solutions that drive better outcomes for the education sector. With more than 75 leading universities and educational institutions using Impartus to provide better learning, we have achieved market leadership in India and an expanding presence across emerging markets including Malaysia and Kenya. Impartus’ main offices are located in Bangalore, India and San Francisco, California. The company is funded by Kaizen Private Equity, India’s premiere education-focused private equity fund. Learn more at www.impartus.com.

About Xerox

Xerox is helping change the way the world works. By applying our expertise in imaging, business process, analytics, automation and user-centric insights, we engineer the flow of work to provide greater productivity, efficiency and personalisation. Our employees create meaningful innovations and provide business process services, printing equipment, software and solutions that make a real difference for our clients and their customers in 180 countries. On January 29, 2016, Xerox announced that it plans to separate into two independent, publicly-traded companies: a business process outsourcing company and a document technology company. Xerox expects to complete the separation by year-end 2016. Learn more at www.xerox.com.


Media Contacts:
Sonia Panchal, Xerox
+44 (0)1895 84 2877