UXBRIDGE, U.K., September 7th, 2011 – Xerox’s iGen® family of digital presses and toners are compliant with the U.S. Food and Drug Administration’s (FDA) guidelines for dry foods.  Customised folding cartons can now be created quickly and cost-effectively, speeding time to market, increasing brand recognition and driving sales.
According to industry consultancy Pira International, the worldwide digital printing market for packaging and labels is expected to reach $6.75 billion by 2014.1
With Xerox’s digital packaging solution, printers can offer more short-run packaging options to marketers, addressing promotional needs ranging from nationwide launches and regional brands, to specialty items and prototype products. While there are a variety of applications, here are some examples:
  • Branded boxes for handmade pastas sold at local markets,
  • Containers for party favour gifts for social events such as weddings,
  • Packaging for custom-blended coffees and teas manufactured locally and distributed regionally.   
“FDA compliance is a significant advancement for Xerox and should open a new market for printers creating limited quantities of customised packages,” said Joel Bienvenu, research manager, Production Print, IDC.  “Additionally, the print quality and colour vibrancy of the iGen4 press allow manufacturers to add ‘pop’ to their product packaging.”
The iGen4 press can quickly store and reprint thousands of folding carton SKUs and easily switches from one job to the next, providing the flexibility and speed needed in today’s changing marketplace. 
Other benefits of Xerox’s packaging solution include the:
  • Capability to reduce costs related to warehousing, storage and disposal of obsolete cartons – allowing brand owners to apply their marketing spend to more valuable activities.
  • Opportunity to produce the entire print campaign, from creating the package to producing marketing collateral, such as point-of-sale signage.
  • Ability to support seasonally focused marketing campaigns and respond more rapidly in competitive markets.
Xerox’s packaging applications will be on display in Xerox booth No. 400 at Graph Expo 2011 in Chicago, U.S.A., Sept. 11-14.
About Xerox Europe
Xerox Europe, the European operations of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing. Through ACS, A Xerox Company, which Xerox acquired in February 2010, Xerox also offers extensive business process outsourcing and IT outsourcing services, including data processing, HR benefits management, finance support, and customer relationship management services for commercial and government organizations worldwide. The 134,000 people of Xerox serve clients in more than 160 countries. 
Xerox Europe also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. 
For more information visit http://www.xerox.com.   
Media Contact:
Robert Corbishley, Xerox Europe, +44 (0) 1895 843 239, robert.corbishley@xerox.com
Note: Xerox® and XEROX and Design® and iGen® are trademarks of Xerox Corporation in the United States and/or other countries.
Prices, features, specifications, capabilities, appearance and availability of Xerox products and services are subject to change without notice.

1 PIRA International, “The Future of Digital Print for Packaging - Market Forecasts to 2014” - May 18, 2009