UXBRIDGE, U.K., March 19, 2014 – Channel partners now have new ways to drive revenue and strengthen client relationships with Xerox’s Personalised Application Builder and enhanced Global Partner Programme.

“We’re bringing solutions and services to our channel partners with speed and efficiency so they can capture a piece of the significant SMB document management market opportunity,” said Douraid Zaghouani, president, Channel Partner Operations, Xerox. “Our mission is to help partners expand their profitable revenue by connecting Xerox technology and services to their unique solutions so they can help their customers simplify everyday business processes.”

Personalised Application Builder
The Personalised Application Builder is a set of tools, training and marketing resources that enables partners to personalise solutions to meet their customers’ unique requirements – and then differentiate themselves by branding the solution under their own name. 

Unlike other vendors, the versatility of Xerox’s programme lets partners create personalised solutions ranging from office and managed print services (MPS), to production – giving them room to grow.

Suitable for all IT and document management infrastructures, the Personalised Application Builder tools include Xerox App Studio, as well as Software Developer Kits for MPS, FreeFlow® (workflow software) and Extensible Interface Platform. Partners can build their own or work with Xerox’s authorised developer network to create solutions on their behalf.

“With Xerox’s Application Builder programme we can increase our value to existing clients and gain new customers by delivering personalised solutions,” said Gunnar Fransson, CEO, xllnc. “The applications help us achieve credibility as an IT and MPS provider, allowing us to secure a larger share of our customers’ IT budget.”

Enhanced Global Partner Programme
Xerox is also enhancing its Partner Programme to offer a more global, consistent experience – delivering a 30 per cent increase in benefits for partners.

Improvements include a six-fold increase in the amount of solutions content for partners, including new campaigns, templates and the ability to send automated email campaigns. A new SmartPad app allows the mobile sales force to close deals faster with access to interactive presentations, videos, photos, datasheets and brochures via Android tablets and iPads.

“We took a holistic view of what programme benefits were being offered in the U.S. and Europe and made enhancements that resulted in an immediate uplift to the entire ecosystem, while still serving the unique needs of each channel,” said Zaghouani.

Additional programme benefits include:

  • Access to competitive labs
  • Product migration tools
  • Showroom assistance
  • Integrated proposal generators
  • Virtual demos and pre-sales assistance



About Xerox
Since the invention of Xerography more than 75 years ago, the people of Xerox have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping organisations of any size be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., United States, more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organisations. Learn more at www.xerox.com.

Media Contacts:
Robert Corbishley, Xerox
+44 (0)1895 84 3239

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