UXBRIDGE, U.K., April 14th, 2011 – Xerox’s new matt dry ink, available on the Xerox iGen4 EXP, is designed for a range of print jobs, including high-revenue, offset-quality photo applications.
“Last year we introduced the Xerox iGen4® EXP, with the largest sheet size (364mm x 660mm) in its class.” said Kevin O’Donnell, Product Marketing Manager for iGen4, Xerox UK. “By adding matt dry ink to the Xerox iGen4 EXP print providers receive the advantages of high-volume digital printing – such as personalisation and automation – as well as an image quality that’s virtually indistinguishable from offset.”
The ink provides a consistent and uniform appearance across highlights, mid-tones and shadows – critical for ink-heavy applications such as marketing collateral, collages in photo books and full-page photographs for calendars and greeting cards. It also produces authentic skin tones and natural colours while maintaining fine detail in background images.
Swiss-based Ifolor AG uses Xerox’s matt dry ink for digital photos and greeting cards, as well as specialty items including posters, photo books, writing pads and calendars.  “We demand quality. With the iGen4 EXP’s productivity, combined with the new ink, we print high-volume, colour-rich applications in minutes,” said Markus Wirth, chief executive officer, Ifolor AG.
The iGen4 EXP offers more image area than competitive devices – translating to more sellable output and increased profits. The solution leverages Xerox FreeFlow® Digital Workflow Collection, along with software and finishing options from Xerox business partners, to streamline and synchronise the production process as needed.  
The matt dry ink option is available immediately with new iGen4 EXP sales.
About Xerox Europe
Xerox Europe, the European operations of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing. Through ACS, A Xerox Company, which Xerox acquired in February 2010, Xerox also offers extensive business process outsourcing and IT outsourcing services, including data processing, HR benefits management, finance support, and customer relationship management services for commercial and government organisations worldwide. The 136,000 people of Xerox serve clients in more than 160 countries. 
Xerox Europe also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. 
For more information visit http://www.xerox.com.   
Media Contact:
Robert Corbishley, Xerox Europe, +44 (0) 1895 843 239, robert.corbishley@xerox.com
Note: XEROX®, XEROX and Design®, FreeFlow® and iGen4® are trademarks of or licensed to Xerox Corporation in the United States and/or other countries.
Prices, features, specifications, capabilities, appearance and availability of Xerox products and services are subject to change without notice.