UXBRIDGE, U.K., June 7, 2016 – First Move Direct Marketing, an independent provider of direct mail marketing solutions, has become the first customer in the UK to invest in the Xerox TrivorTM 2400 Inkjet Press, supplied by Xerox concessionaire and premier partner, Advanced Business Equipment.
First Move has invested in the Trivor to continue its annual 25 per cent growth and to ensure it can deliver a broader spectrum of marketing materials to its customer base that spans the financial, technology and healthcare industries.
The company, which has 60 employees, will leverage the Trivor’s digital capabilities to create highly personalised direct mail, from marketing concept through to postal delivery, enabling its customers to more effectively connect with their target audience.
“For direct mail to be successful today it must be personalised and that means more than just the address,” said David Amor, managing director, First Move Direct Marketing. “The Xerox Trivor 2400 Inkjet Press will ensure that First Move continues to innovate within direct mail marketing by turning our digital insights into fast, targeted, variable text and imagery direct mail, cost effectively.”
“The Xerox Trivor is designed to grow with the business, so it can meet the needs of First Move now and in the future,” said Phil Tucker, managing director, Advanced Business Equipment. “As the first UK customer, we are confident that it will be able to deliver the personalised results demanded by its customers.”
The Trivor will be installed in July 2016.
The Xerox Trivor 2400 Inkjet Press combines high performance and increased speed (551 feet/168 metres per minute in colour; 656 feet/200 metres per minute in monochrome) in a small footprint. Engineered-in automation ensures superb, reliable image quality including inline density optimisation, clear pixel technology, and missing jet detection and correction.
Xerox is helping change the way the world works. By applying our expertise in imaging, business process, analytics, automation and user-centric insights, we engineer the flow of work to provide greater productivity, efficiency and personalisation. We conduct business in 180 countries, and our more than 140,000 employees create meaningful innovations and provide business process services, printing equipment, software and solutions that make a real difference for our clients – and their customers. On January 29, 2016, Xerox announced that it plans to separate into two independent, publicly-traded companies: a business process outsourcing company and a document technology company. Xerox expects to complete the separation by year-end 2016. Learn more at www.xerox.co.uk.
Xerox Media Contact:
Robert Corbishley, Xerox
+44 (0)18 9584 3239
First Move Direct Marketing Media Contact:
David Amor, First Move Direct Marketing
+44 (0)1494 885490
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