UXBRIDGE, U.K., March, 08, 2017 – When print providers invest in new technology, they typically expect to expand their customer base or accelerate turnaround times. But a print provider is taking its investment in one of Xerox’s latest printing technologies a step further.

DCL Print has invested in the new Xerox Direct to Object Inkjet Printer to launch Personaliz, a standalone business offering personalised products. This investment marks a world first and will enable DCL Print to expand its offering to drive new additional revenues.

Personaliz, based in Crawley, will use the new printer to supply customers in the retail, sport and health sectors with on-demand, personalised products such as water bottles for schools or promotional champagne bottles and football helmets. Other applications could include short-run branded gifts and label-less object printing.

“Following a successful demo at Drupa 2016, we recognised that the Xerox Direct to Object Inkjet Printer would enable us to diversify and create a brand new business to drive new revenue streams,” said Simon Gardner, sales director, DCL Print. “The investment has allowed us to stay ahead of the competition by offering customers the latest technology when it comes to personalisation.”

Following installation of the device in November 2016, Personaliz has used the new printer to accelerate turnaround time for personalised items – from days to minutes. 

How it works

The Xerox Direct to Object Inkjet Printer includes microscopic print nozzles that shoot droplets of ink up to 5mm – much farther than the 1mm range found in traditional inkjet printers. The extended range makes it possible to provide seamless printing across curved or uneven surfaces, including ceramics, glass, metal and plastics and other nonporous substrates.

The new printer can print up to 30 objects per hour at resolutions of 300-1,200dpi with the capacity to scale for production where needed. During the next 12 months, this ability will enable DCL Print to expand and focus on three core growth areas to broaden its customer base, including label-less printing, personalising products for cross-media campaigns and personalising gifts and stationary. This will enable Personaliz to offer customers a wider variety of memorable merchandise.

“With rising consumer demand for personalised items, Xerox innovation has made it possible for our customer, DCL Print, to tap into an increasing market need,” said Andrew Morrison, managing director, Xerox UK and Ireland. “As the world’s first installation, we look forward to supporting DCL Print on its journey to reach new client bases.”

About DCL Print

DCL Print Limited established in 1984 offers a uniquely diverse product range which is unparalleled within the printing industry, encompassing Digital, variable data, cross media, sheet fed-litho, direct to object printing, security printing, continuous forms, NCR sets, data mailers, stationery, labels and envelopes. These printing processes are operated from our two sites, and are all supported by a state of the art pre-press and MIS system. Our infrastructure, expertise and outstanding customer service have made us today one of the leading European printing businesses.

Media Contacts:

Simon Gardner, Personaliz
+44 (0)1293 512 688

About Xerox
Xerox Corporation is an $11 billion technology leader that innovates the way the world communicates, connects and works. Our expertise is more important than ever as customers of all sizes look to improve productivity, maximise profitability and increase satisfaction. We do this for small and mid-size businesses, large enterprises, governments, graphic communications providers, and for our partners who serve them.

We understand what’s at the heart of work – and all of the forms it can take. We embrace the increasingly complex world of paper and digital. Office and mobile. Personal and social. Every day across the globe – in more than 160 countries – our technology, software and people successfully navigate those intersections. We automate, personalise, package, analyse and secure information to keep our customers moving at an accelerated pace. For more information visit www.xerox.com.

Media Contacts:
Sonia Panchal, Xerox
+44 (0)1895 84 2877